For many years, Ruth Kronenburg worked in the commercial world of television where she held various management and executive positions. The year 2009 comes with a change of direction, when she starts working for Radio Zamaneh. She was touched by the personal stories of people who worked at the radio station and who had left Iran, often risking their own lives. These stories made her decide to follow her heart and switch to the non-profit world. After having successfully supervised the merger of Press Now and Free Voice, she applies for the vacancy of Director of Operations at Free Press Unlimited. In this role her experiences in the commercial media world come together, but now with an extra dimension: contributing to a better world.